WCP 2024 Year-End Review
A lot has happened in 2024 within the industry and our company. This year, we have seen advancements in AI technologies, uncertainty within the supply chain, and challenges from evolving regulatory compliance within our regions. Through it all, we continue to be proud of our team’s dedication and hard work to support our customers and their businesses.
Over the past 12 months, we have been diligently working to share product education, industry insights, and a peek into our culture through new videos, employee spotlights, updated resource pages, special events, educational guides, and more. In case you missed any of it, we have compiled this recap summarizing some highlights and exciting moments at WCP from 2024.
2024 Employee Spotlight Features:
We are grateful to employ so many talented and hard-working individuals here at WCP. This past year, we featured six employees from across the company: Kevin Humphreys, Joe Servel, Alice Turcotte, Kris Isackson, Ron Brown, and Maddie Lambert. We encourage you to check out each spotlight to learn more about their experiences within the industry.
If you are inspired by their stories and are interested in joining our team, visit wcp.link/jobs to see available openings.
New and Updated Resource Pages on our Website:
This year, we refreshed our About Us, Our History, Work at WCP, and Paper pages on our website. We also added new sections for Leadership, Sustainability, Featured Collateral Library, and Perfect Fit. Check them out!
NEW Educational Segment Guides and Material:
In addition to our Industrial Catalog, which we release each January, we published a new Restaurant and Kitchen Essentials Guide and new editions of our Beverage Catalog and Stock Box Guide. We also released Product Floor Plans for businesses across different industries to showcase how we support their businesses. All of our collateral features not only product solutions, but additional educational insights to help our customers.
View and download our guides:
Leadership Updates and Women-Owned Certification
This past Spring, Amy Swanson was promoted to CEO; former CEO Tom Groves retired and joined the WCP Board of Directors. You can learn more about this transition in our press release. Due to this transition, with Teresa Russell as our owner and Amy Swanson as CEO, we meet the requirements to be certified by the Women’s Business Enterprise National Council (WBENC) as a Women-Owned Business. Visit the Why Choose WCP page to learn more about this certification.
Highlights: Events, Promotions, and Featured Services
Paper in Bloom
This past May, we threw our first Paper Show since 2019 in Portland, OR. This year’s theme was Paper in Bloom, inspired by spring colors, flowers, and new products flourishing in the paper industry. It was a great event filled with education, collaboration, and camaraderie with people passionate about paper!
Return of the Titanosaurus Rex!
Over the summer, we released three special-edition blockbuster movie-inspired posters promoting Titan Coated Paper. Each poster design was inspired by our partnership with Hansol and the different aspects of Titan. This campaign brought back the mighty Titanosaurus Rex, a defender of printers and paper everywhere, which has not been seen in nearly 20 years.
Vist the links below to lear more about each of these posters:
- Titanosaurus Rises: The Coated Sheet that Rises to Every Occasion
- Titanosaurus Legacy: The Sheet that Stands the Test of Time
- Titanosaurus Digital: The Future is Digital
Didn’t get a poster? We still have a handful of posters left. Collect them all before they go extinct!
Finding your Perfect Fit
This year, we highlighted our Perfect Fit program and brand. Perfect Fit is our collection of custom, in-house-produced products, including custom sheeting, envelopes, rolls, and packaging prototypes. Our Envelope and Converting team crafts solutions tailored to your business needs. Choosing Perfect Fit benefits your business and the environment. We reduce paper waste and costly labor while recycling nearly everything—paper scraps, roll cores, and plugs are re-pulped or reused, and slitting waste is composted.
Stay Caught Up!
We hope you enjoyed all the new content and material and we cannot wait to share what we have in store for 2025. Want to stay caught up on everything happening at WCP? Sign up for our Newsletter and follow us on social media: LinkedIn, Instagram, Design Center Instagram, Facebook, X (Twitter), and YouTube.
Happy Holidays and Happy New Year!
